Lahore, November 6th, 2026: TECNO, the AI-driven innovative technology brand and Title Sponsor of the TECNO SAFF Championship Bangladesh 2026, marked the opening of the tournament with a technology-led celebration at the National Stadium in Dhaka, as football fans across South Asia, including Pakistan, tuned in to follow the action.
Bringing together immersive projections, laser-mapped field visuals, music and South Asian culture, TECNO placed technology innovation at the centre of the opening experience and created memorable moments for fans across the region.
Sharing TECNO’s wider vision for the partnership, Jack Guo, General Manager of TECNO, added: “Football brings people together through passion, determination and unity. These values deeply rooted in TECNO’s DNA. South Asia is one of the world’s youngest and most vibrant regions. Through our partnership with the SAFF Championship, we want to bring progressive technology closer to local communities, inspire young people to dream bigger, embrace innovation and pursue their goals.”
TECNO Moments at the Opening Celebration
The opening celebration began with a large-scale projection and laser show across the stadium. The experience then moved onto the pitch through laser-mapped field visuals featuring the championship identity and participating nations.
Bangladeshi American DJ and music producer Sanjoy took the stage as TECNO’s Special Guest Performer, wearing a custom TECNO jacket. After performing “Siir Siir” at the FIFA World Cup, he brought that global energy to Dhaka with a 20-minute set that blended international music with South Asian sounds and tributes to the participating nations.
ELLA AI Extends the Championship Experience
Throughout the tournament, TECNO users in Pakistan can follow the championship through ELLA AI, which offers AI-generated score predictions, highlights and interactive football content. TECNO is turning smartphones into intelligent tournament companions, with interactive zones at the stadium in Dhaka, digital initiatives and prediction campaigns where fans can win TECNO CAMON smartphones.
Bringing the “Stop at Nothing” Spirit to South Asia
TECNO SAFF Championship Bangladesh 2026 represents the latest chapter in TECNO’s global football journey, building on its partnership with Manchester City Football Club from 2016 to 2022, its ongoing engagement with the CAF Africa Cup of Nations and its sponsorship of leading AFC club competitions.
As Title Sponsor, TECNO is bringing its “Stop at Nothing” spirit to South Asia and connecting with a new generation of fans, including football lovers across Pakistan, through technology, creativity and shared experiences.
Running at the National Stadium in Dhaka from 5 November to 17 November 2026, the championship brings together six national teams, and football fans from across the region. Throughout the championship, TECNO will continue creating moments that connect communities, celebrate South Asian football and inspire young people to pursue their ambitions.
